About Us

Since its establishment, Al Najmeh Sweets has left a distinctive mark in the food and beverage industry through its delicious treats, unique recipes, and creative innovations. At Al Najmeh, our sweets combine aesthetic appeal with delightful taste — a unique factor that sets us apart!

Through dedicated work to perfect our recipes, our team proudly produces a wide variety of premium sweets, giving customers more freedom to choose. Our products include:

Oriental sweets such as Kunafa, Baklava, Maamoul, and Umm Ali
Western desserts like pastries, cakes, crepes, waffles, and pancakesر
Ramadan specialties including Halawet El Jibn, Qatayef, and Warbat
A wide range of ice cream flavors
Custom ordering services (Tawasi)
In addition to a variety of new and innovative items

The brand started its journey with a single factory and has since grown into a network of 8 branches located across North Marka, Tabrbour, Bayader, Al Madinah Al Monawarah, Dabouq, Jabal Al Shamali, Abu Nseir, and Rabieh. Since 2012, the company has been exporting its products, now reaching over 20 countries worldwide with its authentic Arabic sweets.

Thanks to relentless dedication and effort, the company has earned multiple global food certifications including ISO 22006, HACCP, FDA approval, and Halal certification. Al Najmeh was also awarded the Superior Taste Award by the International Taste Institute in Belgium for both 2021 and 2022.

At Al Najmeh Sweets, we aim to bring a smile to your face with our rich and diverse selection of handcrafted Oriental and Western desserts.

Let me know if you’d like to tweak the tone to be more formal, casual, or marketing-focused!

Our Story

Based on a long-standing heritage passed down through generations, Haj Ramadan Abu Libbeh established the Nejmah Biscuit Factory (Ice Cream Cone Biscuits) in the Marka area of Amman, Jordan, in 1970. Today, Ramadan Abu Libbeh & Sons Company is considered one of the leading national companies in the production of sweets and ice cream in Jordan.

In the early 1980s, the company began manufacturing a variety of authentic oriental sweets. The main factory was launched during the 1990s, marking the beginning of a journey of development and expansion, including the opening of new branches and the integration of advanced technology and automated equipment into production.

Recognizing a gap in the Jordanian market for premium, specialized ice cream products, the owners addressed this need by introducing the Gusti brand in 1996. Gusti offers a rich selection of over 100 flavors made from the finest Italian ingredients. Today, with its flagship branch in the Rabieh area, Gusti has become one of the primary suppliers of ice cream to the most luxurious and prestigious restaurants and hotels in the Jordanian capital, in addition to being featured across Nejmah branches.

As a leading brand, Nejmah offers an unparalleled tasting experience of authentic oriental and western desserts, all crafted from fresh, premium ingredients. The brand remains committed to delivering products of the highest quality while placing a strong emphasis on product diversity and outstanding customer service.

Our philosophy

Vision

To be globally recognized as the ultimate destination for the finest and most distinguished Arabic sweets, while consistently upholding the highest levels of customer satisfaction. We also strive to expand our local branch network beyond Jordan’s borders.

Our Story

To continuously strive for excellence by applying the highest standards and rigorous quality control, in order to deliver a unique and unmatched taste of authentic Arabic sweets.

OUR VALUES

We place great emphasis on selecting only the finest raw materials to ensure exceptional quality and a unique, authentic taste. Every detail matters — from ingredient sourcing to the careful selection of packaging materials — all in line with the highest international standards. Our aim is always to meet customer expectations and delight their tastes.

Proud recipients of ISO 9001 (Quality Management System) and ISO 22000 (Food Safety Management System), recognizing our years of dedication, hard work, and consistency.
FDA-approved products.

Winner of the Superior Taste Award for four consecutive years: 2021, 2022, 2023, and 2024.

Guided by core values of integrity, fairness, transparency, excellence, and continuous development.